siere

cash

Cash Is Everything In Business

Last week, in one of our workshops, I introduced the idea that cash in a business is a representation of an owner’s ability to convert raw inputs (materials, equipment and people) into a product or service that a consumer was willing to pay more for, than what it cost to convert it. Sounds pretty simple. …

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How much should I charge

How Much Should I Charge

One of the biggest hurdles any small business owner faces, is the question of, “How much should I charge?” It is a question filled with questions; What if it is too much? What if I can’t make any profit at this rate? What are my competitors charging? Do I have a better product or service …

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customer service

Customer Services Is Critical

Customer service is critical. There is an often told story about Nordstrom that goes like this. One day a customer came in with an automobile tire, said it was the wrong size and he wanted a refund. The sales person thought it over and then refunded the man his money for the tire. What made …

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