Make Your Workplace More Productive By Having Some Fun The old adage, all work and no play. You know how it goes! No matter how serious your business is, it is important to take some time to have fun. According to Fortune magazine 81% of employees at companies ranked as “great” describe their office environments …
Your Unique Selling Proposition Needs To Be Unique To You In order to be able to succeed in business, the one question any business owner has to be able to answer is: why should someone want to buy what you offer, and more specifically from you? In your mind, you might think this would be …
3 Steps to Define Your Unique Selling Proposition Read More »
The Certainty of Cost Plus Based Pricing Can Limit You Many small businesses deploy cost plus based pricing as a key pricing strategy in their business. It is an easy, simple to understand pricing strategy but just like every pricing strategy it has its pros and cons. So, what is cost plus based pricing? Simply, …
A Little More About Jeff Jeff grew up in Brandon and out of school, worked for the City of Brandon in the Sanitation Department. Having a young family, it was unimaginable that he would be able to return to school, but imagine he did. He and his family took the leap and moved to Calgary …
A Little More About Cathy Cathy grew up in Brandon and once out of high school, moved to Winnipeg to go to Red River Community College where she received her diploma in the discipline of Civil Engineering Technology (CET). Out of college, she began her career with the Boeing Company in Winnipeg in their Maintenance …
Price and Value Go Hand In Hand Pricing is one of the hardest parts of business. The more you do it, the easier it becomes, but even experienced business people often make mistakes when setting prices. In today’s market, it’s especially important to get your pricing right. As consumers become savvier about making purchases, they …
Planning is easy…implementing, not so much A couple of weeks ago, I wrote an article (see the link below) about the four big reasons why implementing a plan can seem impossible, so this article discusses the things you can do to make sure you see your plans through to implementation. https://siere.ca/4-big-reason-why-implementing-a-plan-can-seem-impossible/ As you know, building …
3 Things You Can Do To Increase the Odds of Getting Your Plans Implemented Read More »
Why is brand equity so important? Brand equity is the value of your brand. It’s what you can leverage to gain a competitive advantage, increase customer loyalty, and grow your sales. Your brand and how it is viewed in the world, plays a huge part of determining the types of customers you attract, the amount …
Knowing Your Pricing Can Make All The Difference If you ask most small business owners how they determined their prices, at least 80% would tell you they base theirs on what their competitor is charging. They might be slightly higher or lower, but they believe that if that is what the competition is charging, then …
4 Reasons Not To Base Your Pricing on Your Competitors Read More »
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117 10th Street, Unit A
Brandon, Manitoba, Canada
R7A 4E7
Main Line: (204)571-6923
117 10th Street
Brandon, Manitoba, Canada
R7A 4E7
Main Line: (204)571-6923