Price and Value Go Hand In Hand Pricing is one of the hardest parts of business. The more you do it, the easier it becomes, but even experienced business people often make mistakes when setting prices. In today’s market, it’s especially important to get your pricing right. As consumers become savvier about making purchases, they …
Why is brand equity so important? Brand equity is the value of your brand. It’s what you can leverage to gain a competitive advantage, increase customer loyalty, and grow your sales. Your brand and how it is viewed in the world, plays a huge part of determining the types of customers you attract, the amount …
Knowing Your Pricing Can Make All The Difference If you ask most small business owners how they determined their prices, at least 80% would tell you they base theirs on what their competitor is charging. They might be slightly higher or lower, but they believe that if that is what the competition is charging, then …
4 Reasons Not To Base Your Pricing on Your Competitors Read More »
A Bid Speaks Volumes About You and Your Company Most businesses, at some point, are provided the opportunity to bid or quote on work. In some cases, it is occasionally and in other cases, an entire business model can be built on the ability of someone to bid and win work. What is often not …
5 Questions to Consider When Bidding or Quoting on Work Read More »
Sales pricing can be a tricky business. It is something every business owner has struggled with, at least from time to time. Here are three myths that can really get in the way, when it comes to making good sales price decisions in your company. Myth #1 – People will believe I have the same …
Sales Pricing – The Myths Holding You Back From Making More Money Read More »
117 10th Street, Unit A
Brandon, Manitoba, Canada
R7A 4E7
Main Line: (204)571-6923
117 10th Street
Brandon, Manitoba, Canada
R7A 4E7
Main Line: (204)571-6923