The Siere Team
Founder, Entrepreneur, Author, Speaker, Investor
Cathy has over twenty years of executive level experience in leading organization in both the private and public sectors prior to co-founding Siere.
The strengths she brings to her clients are her abilities to assess complex business systems to maximize operating efficiencies, the technical know-how related to marketing, finance, human resources and operations management. In the positions she has held, she was instrumental in setting strategic direction and in achieving year over year improvements in organizational performance.
She is a Certified Engineering Technologist, and holds both a Certificate in Management and a Masters Degree in Business Administration. Cathy has studied Neuro-linguistic Programming and is a certified trainer in the field.
She has volunteered on the boards of many non-profit and governmental agencies, such as COR Enterprises, Skills Canada and Assiniboine Community Colleges Board of Governors. She is currently the Past President of the Brandon Chamber of Commerce. Cathy has also been an advisor on the boards of a number of privately and publicly held companies.
She along with Jeff have co-authored a number of books and is often sought out as a speaker, guest blogger and host for events related to business and leadership.
Connect with Cathy
Founder, Entrepreneur, Author, Speaker, Father, Husband
Jeff has over fifteen years of experience in managing and leading various groups in both the private and public sectors prior to co-founding Siere.
The strengths he brings to his clients are his ability to develop tools and systems that streamline business processes, the keen understanding of how to maximize the use of ERP systems to gain overall system efficiencies, the technical know-how related to operations management, life cycle costing, financial modeling, and Lean / Six Sigma Principles.
He understands the importance of engaging employees in the process of change and in doing so has proven time and time again that employees really are the most valuable resources within any organization.
Jeff is a Certified Engineering Technologist and has gone on to study Neuro-linguistic Programming and is a certified trainer in the field. He has also gone on to study other human performance related studies and has applied this in the area of athletic coaching.
He along with Cathy have co-authored a number of books and he is sought out as a speaker for events related to business and human performance.
Jeff is married to Kim and he is the proud father to five children: four boys and a girl.
Connect with Jeff
Jeff and Cathy have authored two books related to business. They love sharing their ideas and thoughts about how you could build your business.
It Is What It Is, Or Is It….talks about the cycles of business and how if owners want to remain relevant, they need to understand how their beliefs impact the growth and success of their company.
You Couldn’t Have Told Me Before I Started My Business? is a light read about some of the advice Jeff and Cathy wished someone had told them before they started their business.
Check them out on Amazon by clicking on the icon below!