Your Unique Selling Proposition Needs To Be Unique To You In order to be able to succeed in business, the one question any business owner has to be able to answer is: why should someone want to buy what you offer, and more specifically from you? In your mind, you might think this would be …
3 Steps to Define Your Unique Selling Proposition Read More »
The Certainty of Cost Plus Based Pricing Can Limit You Many small businesses deploy cost plus based pricing as a key pricing strategy in their business. It is an easy, simple to understand pricing strategy but just like every pricing strategy it has its pros and cons. So, what is cost plus based pricing? Simply, …
Price and Value Go Hand In Hand Pricing is one of the hardest parts of business. The more you do it, the easier it becomes, but even experienced business people often make mistakes when setting prices. In today’s market, it’s especially important to get your pricing right. As consumers become savvier about making purchases, they …
Why is brand equity so important? Brand equity is the value of your brand. It’s what you can leverage to gain a competitive advantage, increase customer loyalty, and grow your sales. Your brand and how it is viewed in the world, plays a huge part of determining the types of customers you attract, the amount …
Business Advisors Are Not All Created Equal When it comes to hiring a business advisor, there are many things to consider. You want someone who knows business and can help you develop a plan that fits your company’s needs. But how do you know which advisors are right for your business, but more importantly, do …
5 Questions You Should Ask When Hiring a Business Advisor Read More »
The Building Blocks of Company Culture In the last article, we provided you with some questions you could think about in terms of defining your company culture. We pointed out that a company’s culture can have a huge impact when it comes to attracting and retaining good employees and customers and in the overall effectiveness in …
Company Culture – An Asset or A Liability – Part Two Read More »
Taking Inventory of Your Company Culture Your company culture plays a big role when it comes to attracting and retaining employees and customers and in how effective you are in getting work done. In fact, probably much bigger than you might think. In this two-part article, we will discuss how you might get your arms around what culture …
Company Culture – An Asset or A Liability – Part One Read More »
Business Facts From Canada Canada has a rich history when it comes to business, that sometimes is forgotten. For fun, here are some little-known facts about business in Canada for you to share at your next get together: Income Tax – Income tax in Canada has only been around since 1917. Prior to that, no …
Is It The Marketing Channel For You? Most of us, as business owners, have a love hate relationship when it comes to social media. Most business owners fall into a couple of different camps; those who have set up accounts but nothing more, those using it because they don’t want to get left behind but …
Last week, we did a short workshop about the importance of vision and strategic planning to ensure companies today are positioned to grow coming out of the pandemic. One of the questions we received after was, “why is having a vision so important?”. Let’s start off with, what is a vision? I once heard it …
Is A Vision For Your Company, Really All That Important? Read More »
117 10th Street, Unit A
Brandon, Manitoba, Canada
R7A 4E7
Main Line: (204)571-6923
117 10th Street
Brandon, Manitoba, Canada
R7A 4E7
Main Line: (204)571-6923