Setting Better Goals For Your Business
Setting goals is an essential part of being successful. When you set a goal, you are giving yourself a message that this is where you want to put your energy, your time and your resources. When you set these in a company, you are also letting your employees know what is important, so that they too can put their focus in that direction.
Here are three tips that will help you ensure you are building effective goals for you and your business:
Capture Your Attention
If you have any doubts about the importance of capturing attention, consider this: a person’s attention is often the most precious commodity. Yet, it seems that we’re in danger of losing our grip on it. With so many distractions available at our fingertips—from social media to mobile games—it can be difficult for people to remain focused on their work or even complete tasks at hand.
In order to grab and hold your attention a goal must be of interest to you. There are lots of things that you “should” do, but that doesn’t mean you want to. Just because you know you should get eight hours of sleep every night, doesn’t mean that you do.
If your goals are built around “shoulds”, chances are they will never be achieved and your goal will be pointless anyway, Build your goals around those things that light a little fire in your belly and you will find real success.
Engage Your Imagination
Just as there’s no one-size-fits-all solution for every business owner, there is also no one size fits all set of goals. Every person and every company has their own unique situation which means they will have different needs when it comes to setting goals. Your goal may be as simple as wanting more money or it might require a complete overhaul of how things are done within your business model.
Either way, what is important is whether you are a new business owners or seasoned veteran, you want to have your goals big enough that initially you don’t know exactly how you are going to achieve them. If you already know how to achieve something, then you are checking off a task.
You want your goals, to have your ponder different options and ideas because when you get outside the box, sometimes you find those things that can fundamentally change your business and your life.
Goals should be SMART, specific, measurable, achievable, and time based.
There is such a wide body of knowledge out there about the effectiveness in structuring goals based on SMART. You are twice as likely to achieve a goal if you make sure it is:”
- Specific – “Make more money” is not specific. “Generate $50,000 in revenue each month” is specific.
- Measurable – You want to be able to measure your progress to getting to your goals, so make sure you know how you are going to measure it.
- Achievable – While you want goals to challenge you, you also need to have a sense that you could achieve it, or you will never have the push to get started.
- Time Based – If it is going to take forever to achieve something, at some point you will lose energy towards achieving it. Success creates success, so build them to win.
There you have it! If you’re looking to set some goals for your business, we hope that this article has helped you figure out what makes good goals. Remember: they should be specific, measurable and achievable in order to help drive your business forward. Now get out there and dream up some goals that will get your juices flowing and your heart pumping. Better yet, make them happen.
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